What is Perfect Imperfection?

For those of you that know me know that my style is a fusion of the old and the new, of working with different genres and creating a look that tells a story and has layers of intricacy. Hello ‘wabi-sabi’ or as we may know it to be ‘perfect imperfection’ i think that this really sums up the look perfectly…
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First Hygge, now Lagom?

So first we had the Swedish hygge (pronounced “HUE-gah”) meaning to “enjoy life’s simple pleasures” and now we have lagom (pronounced “LA-gom”) another Swedish word meaning “just the right amount”. The Lexin Swedish-English dictionary defines lagom as “enough, sufficient, adequate, just right”. Lagom is also widely translated as “in moderation”, “in balance”, “perfect-simple”, and “suitable”. Taking this meaning literally we can see where the style…
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The Scandinavian Influence

The ‘Scandi-look’ is what I have requests for from a lot of my clients, they love the style and the feeling it evokes. The pure simplicity of clean lines and pared back elegance makes the space warm and inviting and is usually functional and minimal. The use of muted tones and earthy materials such as wood is a must for…
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Inside Scoop: How do you develop a concept?

I always have a lot of people asking me how I choose a look and develop the concept for a project, which can be as complicated as using a keyword derived from primary and secondary research or as simple as a ‘style’ of living.  My first port of call would be looking at what I have been supplied in terms…
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