My new series is all about meeting like-minded creatives and was also on my spring goals list, so here i go with a series of interviews talking to creatives in various industries talking about them, their businesses and their favourite hot drink of choice! First up we have Urvi Sheth of Raw Invites.
What is your coffee (tea, infusions, hot chocolate) of choice?
Herbal Tea? oops
What inspired you to set up your Company?
I’ve always dreamt of somehow putting my creativity to good use. From a young age all I wanted to do was create art that people loved. But I managed to convince myself a job like that didn’t exist. I couldn’t possibly create my own dream job could I? So I started my journey, I went to uni, got my design degree and got myself a job as an intern where I learnt how the design world operates and I did as many freelance jobs on the side as possible. I soon came to realise the importance of experience. With every project and opportunity that came my way, my experience in the design field was fast growing, I was gaining new skills and invaluable life lessons. Which led me to become Laura Ashley’s head digital designer. Working for Laura Ashley has been one of the most incredible opportunities. Although Laura Ashley is a huge accomplishment, I felt I had out grown my role as I realised I wasn’t leaning as many new skills or growing as an individual and the only solution was to move onto the next chapter. I just didn’t know what I wanted to explore next or how to figure it out. So now we get onto why did I start RAW invites, where did this idea even come from? My Brother and now Sister-in-law asked me to design their Wedding Invitations. My first thought was I can’t design a wedding invitation, I couldn’t even think of an idea. Now that is worrying for someone who has a design degree and is Laura Ashley’s digital designer, right? But designing for the corporate world vs a personal approach is completely different. You don’t have the same creative freedom in the corporate world, and I had done it for so long I forgot how to design for any other medium. I started designing their invites and day by day I had a new light bulb moment. Coming up with new concepts and ideas, watching their faces and hearing their feedback brought a new sense of satisfaction that I never experienced in my design career, It was absolutely amazing. I reconnected with my long-lost creative side and realised how fun and enjoyable life could be, and I didn’t want that satisfaction to stop. One day my Brother said “Why don’t you design bespoke wedding invitations for other couples? Everyone wants something personal and you love doing it” – Seriously hearing those words especially from him was all it took, and now I run my own business!
Can you describe a typical workday (from wake up to lights out)?
I’m definitely not an early bird! I’d rather work till late and wake up naturally with NO alarm! I will wake up between 8-9am. Guess there should be some perks of being your own boss! – Check emails – Post of my social media accounts – Browse social media staying up to date with trends – Make a priority list of what I need completed (What designs I need to do, what orders I need to delivery, what deadlines are fast approaching, etc) – Client meetings – Printer visits – Come back to my desk and finish off my list – On a good day I can stop work at 9pm-ish – Recently I find myself still sat at my desk past 12! However I’m the biggest workaholic! I absolutely love love love designing.
Describe your signature style
If you know me you know I breathe colour and patterns. I actually get told people can instantly recognise my work ‘This has RAW written all over it’ I think that’s so important as you’re staying authentic to yourself!
Describe the best project you could get if budget was a non-contender
Really want to work with acrylic, wood and mirror invitations as they look absolutely incredible. However the costs are high due to the materials.
What’s next for the Company?
I recently launched my very first Custom Wedding Invitation range, which means there is set designs the couples can pick and email across the wording. April was an incredibly productive month for me, I managed to complete 14 different designs with several colour variations, with very little sleep! I continuously need new projects to work on and as I finished my Custom Range I was on the look out for my next exciting venture. Days after saying this I got approached by Kudos Music to design a bespoke suite for one of their events. This was such an amazing experience, being able to design 16 ft signs, dance floors and DJ booths was incredible. What I’m trying to say is I see everyday as a new opportunity and I can’t predict what’s going to present itself to me tomorrow let alone next month.
What is the best thing about the creative scene in your city?
Creativity can be found everywhere! Look at the world we’re surrounded by! Nature, Architecture, Technology.
Who is the creative to watch?
I don’t believe there is a certain creative to watch. I believe we all have creative moments and thoughts, it’s what we do with those moments/thoughts that really determine it all. Creativity can be found in several different forms.
How and why did you become a *said* designer/creative?
Truth – Designing was the only thing I ever really enjoyed. Hours would go by and I wouldn’t even realise.
What are your top 3 *creative* tips?
– The little details are what make the piece
– Make sure your type face represents the project/ brand your working for
– You can never have too much colour (biased of course)
What *creative* design trends do you wish would go away?
Standard typical indian kankotri prints. (again me being biased)
Describe your life in 5 words
Exciting, Fun, Adventure, BUSY and MINE
What are you thankful for?
Being able to live my life doing what I love and for myself. Turning my childhood dream into a career. Sometimes when I’m just driving to client meetings going to the printers, etc I just smile to myself and realise that i’m actually just working for myself, I am my own boss! I that is the most incredible feeling, it just makes all the long days/nights and 0 social life ALL WORTH IT!
What is your perfect weekend in the City?
Walking through the little streets, going to parks, finding new food markets! Admiring how beautiful life really is.
What is your prefect weekend in the Countryside?
I love the country side, and a good ol hike! Mt Snowdon was the last hike I completed. If you haven’t hiked before, I strongly recommend it.
Where in the World is your most favourite place to visit and why?
I’m not sure! :/