Today Hindus everywhere will be celebrating the festival of Holi. An annual festival of colours that marks the beginning of spring. The festival was primarily celebrated in India but with the widespread of Hindus all over the world is celebrated widely.
The festival starts with the lighting of a bonfire which is said to rid any impurities and ill feeling, so Hindu’s believe that by offering up alms into the fire will turn to ash any ill thoughts around you. It signifies the victory of good over evil, the arrival of spring, end of winter, and for many a festive day to meet others, play and laugh, forget and forgive, and repair ruptured relationships.
On the day of Holi, thousands of people take to the streets to celebrate the abundant colours of spring by throwing coloured powder and water at one another in mass gatherings. In Hindu temples, devotees enter into a shower of colours as they gather for holiday prayers. Now with the easily available way of sharing via social media we can see how different people celebrate.
Being a designer this is just the best festival to celebrate because of all the colours and the visual feast this creates. With the increasing interest from the western world everyone can join in and have fun, take for example the well advertised ‘Colour Run‘ presented by Dulux and is all about promoting and celebrating healthiness, happiness, individuality, and giving back to the community. The reasons for the run and the reasons for the festival of Holi are very similar… anyway, what do you think? Will you be registering your interest in the Colour Run?